Named by Rolling Stone Magazine as one of the “50 Moments That Changed Rock & Roll,” the Bonnaroo Music & Arts Festival is the most successful large-scale camping music festival in the United States. A world renowned iconic cultural event, Bonnaroo brings in close to 100,000 fans annually over 4 days, features the biggest and most influential artists globally, and has also spearheaded the approach to brand partnerships that is now the standard for festivals everywhere.  By eschewing overt branding such as stage naming and inorganic logo placements, Bonnaroo has always advocated for authentic brand integrations that are relevant and additive to the fan experience.

 

For over a decade, Alex Machurov served as the Sr. Director of Brand Partnerships and Business Development at Bonnaroo, working directly with some of the biggest and most influential brands to provide impactful sponsorship campaigns that resonated both onsite at the festival and beyond.