What started out as an informal meeting between Alex Machurov and Pabst Blue Ribbon over PBR Tallboys resulted in a multi-year close partnership to produce the original Project Pabst Festivals in Portland, OR.

 

In 2014 and 2015, Pabst Blue Ribbon contracted Superfly to build and produce a one of a kind brand-led live event experience that put the fans (and PBR drinkers) first. Working together we conceptualized, programmed, designed, promoted and brought to life Project Pabst as true partners.

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In addition to initiating and guiding the partnership, Alex acted as executive producer of the festivals for Superfly and served as the direct PBR-facing contact throughout the relationship.