Since its launch in 2008, the Outside Lands Music & Arts Festival in San Francisco’s legendary Golden Gate Park has redefined the modern music festival experience. By featuring and promoting the vibrance of its host city of San Francisco, Outside Lands aimed to highlight the uniqueness of Northern California through its distinctive approaches to music, culinary, environmentalism, art and technology. As a celebration of the Bay Area, Outside Lands illustrates what a city festival should be – one that stays true to its host environment while also attracting talent, attendees, and partners from across the world.

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Beginning with Outside Lands’ inaugural year, Alex Machurov served as the Sr. Director of Brand Partnerships and Business Development at OL, working with national, regional and local brands to build festival sponsorships that resonated with the Bay Area community and reflected the uncompromising ethos of the NorCal culture, while also extending the partnerships to effect national marketing efforts.