Attend a festival, get a trim. Not exactly the first thing that would come to mind when attending a massive music festival but delivering the unexpected is what gets us out of bed every morning.

 

We partnered with Esquire Network to produce a pop-up barber shop on the grounds of the Outside Lands Music Festival. Equal parts nostalgic and modern, Esquire’s Sip & Shave featured a bar serving hand crafted cocktails, a DJ spinning classic vinyl, and barbers providing all sorts of bespoke cuts and straight razor shaves.

 

Appointments for free service sold out in advance                and was the buzz of the festival.