Cocktail Magic, a unique pop-up event series, was a celebration of cocktail culture that came to life in multiple markets. At each one-night-only event, world renowned bartenders and the country’s best cocktail bars came together under one roof. The top bars in each city featured their signature drinks and one-of-a-kind cocktails created exclusively for the event.

 

Ales Machurov oversaw alcohol partnerships, working directly with spirit brands, brand ambassadors and mixologists to showcase the products and infuse their brand culture into the overall flow of the events. As the lead on spirit partnerships, Alex was tasked to seamlessly integrate the partner brands and ensure an authentic experience for the cocktail culture community.