After years of driving success for some of the country’s most iconic live event properties, Alex Machurov has launched hi*fi Partners with the primary goal of leveraging his knowledge and relationships to create a consultancy that serves as a true partner fully invested in the success of his clients.

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Alex Machurov brings deep experience in brand partnership/sponsorship development and event planning, execution, and strategy. For over a dozen years he has worked for some of the most iconic and influential live event properties in the world – including the Bonnaroo Music & Arts Festival, the Outside Lands Music & Arts Festival, and iHeartMedia’s owned-and-operated live music events – as well as produced experiential agency campaigns for his brand clients.

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He understands the role live events play in today’s experience economy and helps brands navigate in authentic ways with the overarching philosophy that live experiences can drive growth and form consumer perception.

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• FestForums Conference Board Member

• FestForums 2016: Panelist

• FestForums 2017: Moderator & Panelist

• XLive Conference 2016: Panelist

• American Marketing Association (Atlanta): Featured Speaker

• AX3 Conference (New York) 2014: Panelist

• SMCC (Toronto) 2014: Panelist